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LMA 
Key
Personnel
Trainers
All trainers hired by LMA have 15+ years in the business.
Most have industry experience and have worked with LMA for at least 10
years. Bios are available on request for any trainer LMA uses with a client.
Below are bios of the key personnel at LMA.
Sherri Malouf, President
Sherri Malouf started working in the area of communication
and organizational development through a Master's of Philosophy in Management
Research from the University of Bath, England in the early 1980's.
Since then she has worked with many companies (for example; Proctor & Gamble, Digital Equipment Corporation, Pepsi, Whirlpool, Westinghouse, National Institutes of Health, Avid Technology, American Cyanamid, Mitre, BBN, General Signal, Philip Morris) and the biggest challenge of clients seems to be, very simply put -- how to work with other people. In fact, she states that that it seems to be even harder these days and the politics, turf wars, power struggles are all alive and well in businesses today -- whether in the private or public sector. She says "It amazes me how difficult it is to get things done but our clients still report the same roadblocks which always come down to their ability to work with and influence others without making political mistakes."
Sherri has been described as genuine, authentic, caring and a straight shooter. She has trained influencing, negotiating, collaboration, and trainer skills, and worked on projects which include strategic planning, sales conference workshops, meeting design and facilitation, competency studies, and teambuilding.
Cynthia Smith, Vice President
Cynthia joined LMA in 1987 as a customer service representative.
Over the years her role has changed significantly to include heading up
Sales and Marketing to becoming Vice President and part owner. She has
managed several accounts, contributed to product design and spearheaded
the marketing plan to work in the public sector.
In 1991, Cynthia spent one year under the guidance of the Director of Total Quality Worldwide for a US Fortune 50 company learning a process called Concept Development. The vast amount of customer information gathered was used to form a concept for the new influence program, Creating Results Through Influence. She still uses the process to stay current with customer needs and to insure the quality of LMA's products.
Cynthia also has a unique approach with people in that she is driven to make a connection and really understand customer needs. She helps customers organize their thoughts and understand their own needs. Rather than prescribe, she builds rapport and creates a trusting space where the buyer can explore new options for problem solving. Cynthia continues to work with customers after they've attended a public program offering post program support and gathering information to improve LMA's products.
Writing has always been a passion for Cynthia. In her younger days she wrote poetry and was published once at 16 years of age. As an English Literature major at George Washington University, she continued to hone her skills. Cynthia uses this passion for writing to communicate the uniqueness of LMA's products and services through marketing materials. She writes creative concepts for different products using Concept Development. In addition, she has written most of the proposals for the public sector projects.
Cynthia attended George Washington University as an English major. Her training includes: a one-year internship with the Director of Total Quality Worldwide for a Fortune 50 company; Positive Power & Influence; Marketing Advantage; Positive Negotiation; Sales on the Line; Negotiation: Resolution & Implementation, Creating Results Through Influence; and Leadership and Change. She is a certified Values Technology Consultant
LeRoy G. Malouf, Principal
LeRoy founded LMA in 1975 and consulted and trained with
a prime focus being to support people in making behavior changes on the
job and to be more effective. Provided high impact influence training
for clients such as Proctor and Gamble, Digital Equipment, and Polaroid.
The training is particularly helpful for people who work across organizational
lines without authority, for understanding situations before jumping in,
for understanding people, and for taking higher risks to get things done.
Many client instructors were trained to deliver the workshop.
The consulting includes helping organizations solve tough problems, building competency models, developing team work, and making negotiations win-win and effective. For 15 years LeRoy has been developing and delivering Leadership and Change, a workshop in which participants master the art and science of leading change.
Prior to founding LMA, LeRoy was Vice President of three consulting firms. Earlier, he was Manager of Executive Development for a large computer company. He has consulted and trained in the U.S., Canada, several European countries, and Australia.
He received his BS in Mechanical Engineering from Massachusetts Institute of Technology, and his MS in Managerial Behavior, Managerial Economics and Controllership from MIT's Alfred Sloan School of Management. He is accredited as a certified Management Consultant.
LeRoy became an Applied Behavioral Scientist through the college work and through participating in numerous change, organization development, research and spiritual development activities. His passion is to work with individuals and organizations in powerful ways so that they transform themselves to better achieve their desired goals.
